Sesame Workshop, the nonprofit educational organization behind Sesame Street, named Sony Creative Products Inc. (SCP) as the licensing agent for the property in Japan.
The show has reached over 150 countries, generating $1.4 billion in international retail sales of licensed products.
Following its U.S. debut in 1969, Sesame Street first aired in Japan in 1971. 2021 marks the 50th anniversary since of its Japanese premiere.
For the milestone year, SCP is planning brand activations and retail events aimed at a wide demographic of fans, from preschoolers to their caregivers to GenZ and adults.