Licensing News

WowWee Tapped for ARPO Robot Babysitter Toys


WowWee announced a master toy agreement with Moonbug Entertainment to produce toys based on the upcoming ARPO Robot Babysitter series.

Following the series launch on Amazon Kids+ this fall, the new ARPO Robot Babysitter feature plush toys will be available on Amazon in the U.S. in time for the 2021 holiday shopping season. Additional North American and international retailers will carry the extended line in 2022, which will include robotics, STEM, and early learning toys, as well as other figural items based on characters from the series. WowWee plans to bring the ARPO Robot Babysitter line to life for young fans of the show via innovative tech applications.

“We’re thrilled to collaborate with Moonbug’s world-class content and licensing teams on such a unique property for the preschool audience,” said WowWee preschool brand director Emily Chacra. “Parents are always looking for activities to encourage problem solving and foster early learning, and we look forward to incorporating these same qualities and sense of humor from the show into the new line.”

ARPO, which stands for Army Robot Prototype Omega, uses a non-dialogue format and slapstick humor to appeal to kids ages 3 to 7 who speak all languages. ARPORobot Babysitter, which is based on the ARPO YouTube show and mobile game, is a joint project from Amazon+ and Moonbug.

On YouTubeARPO currently boasts over 5 million subscribers, 110 million views per month, and 1.9 billion lifetime views.

“The new ARPO series is sure to be a hit with families — and this new toy line will bring those new adventures to life for all the fans,” said Simon Philips, Moonbug’s senior in-house advisor for global consumer products. “ARPO is a very special show that makes children all over the world laugh and we couldn’t be more excited to work with WowWee, a leader in the toy industry, to find new ways for kids to connect with the characters they love.”