Licensing News

Disguise Extends Rights for Pokémon Costumes


JAKKs Pacific’s costume division, Disguise, Inc., has entered into a multi-year contract with Pokémon, commencing in 2022, extending its rights in North America, Australia, and New Zealand.

Under the agreement, Disguise will continue to design, market, manufacture, and distribute costumes, costume accessories, and trunk-or-treat kits featuring Pokémon characters Pikachu, Bulbasaur, Charmander, Squirtle, Jigglypuff, and more.

“There is no denying the immense popularity of the Pokémon franchise and the many beloved Pokémon who inhabit its world, which make a perfect fit with costumes. The Pokémon Company International has been a wonderful partner to us throughout the design and development process. We are all huge fans with a passion for Pokémon and we’ve had so much fun creating these styles,” said Tara Hefter, president and GM of Disguise, Inc. “It is indeed a powerhouse brand, which is evident in the performance we’ve seen of this line at retail. We look forward to this extended relationship and to the launch of some very innovative new iterations in 2022. We have a few surprises in store.”

Disguise debuted its Pokémon costume line at retail in 2019 and will launch new unisex styles this year as the brand celebrates its 25th anniversary; Disguise is working to further expand the range for 2022. “s the Pokémon franchise celebrates 25 years, fans will continue to be delighted with many ways to dress up as their favorite Pokémon.”

“Disguise is a trend-setter in the costume space and the ideal partner for delivering innovative, high-quality Pokémon costumes and accessories,” said the Pokémon Company International’s director of licensing, Amy Sachtleben.