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ZURU Releases 5 Surprise Mini Brands Series 3

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ZURU introduced the third series of its 5 Surprise Mini Brands line, featuring over 100 miniature versions of well-known brands and products.

New to the line-up are mini Teddy Grahams, Hershey’s Chocolate, Icee Slushies, and TGI Fridays. Collectibles can be designated as rare, ultra-rare, and super-rare; they include gold, glow-in-the-dark, and metallic minis.

Recommended for ages 5 and up, Series 3 Mini Brands are now available at Walmart and Target.

Since the launch of the Mini Brands line in 2019, ZURU has sold more than 86 million capsules globally and more than 200,000 units per week in the U.S. The line has attracted a following on YouTube and TikTok, with over 2.5 billion views across the platforms. Fans and collectors can hunt for rare golden minis and favorite household items like Lunchables, Kool-Aid, and PEZ Dispensers.

“We are thrilled to continue feeding the fires of our phenomenally successful 5 Surprise Mini Brands with our new Series 3 collection, which is already sparking tremendous excitement among millions of devoted fans around the world,” said Anna Mowbray, Director and CEO of ZURU. “But this is only the beginning. We’ll be taking Mini Brands to unprecedented levels of success as we continue to roll out exciting new launches over the next few months with world renowned partners and global brand names.”