Licensing News

Disguise Extends Costume Rights Agreement with LEGO


JAKKS Pacific’s costume division, Disguise, Inc., renewed its agreement with LEGO for global costume rights.

“We are thrilled to continue our partnership with Disguise to produce official LEGO costumes,” said The LEGO Group’s VP of licensing and extended line, Peter Søgaard. “Their products continue to delight children & adults alike — whether they become their favorite LEGO characters or show off their love for the LEGO brand — with their thoughtfully designed dress-up offering.”

Extending their partnership — which began in 2015 — allows Disguise to continue designing, marketing, manufacturing, and distributing costumes and costume accessories for the LEGO group.

Disguise’s costumes and accessories of LEGO styles are sold online, at major retailers, and Halloween specialty stores worldwide.

“The LEGO brand is a massive global brand that continues to lead and innovate in the toy world and has shown unprecedented growth, and we are pleased to continue our costume range with them.  We have enjoyed working with the LEGO team over the years through many innovative iterations and interpretations of classic minifigure characters, the LEGO brick, their hit series Ninjago and several of their lines that fall under the LEGO umbrella,” said Disguise GM and president Tara Hefter. “Disguise matches the level of quality and innovation that the LEGO brand maintains in all their products. This is proven out year after year in stores and online through the solid retail performance of this Disguise line. We are proud to continue the tradition for the years to come.”