Licensing News

Dr. Seuss Readies Grinch Holiday Licensing Program

Dr. Seuss-The Grinch-Williams Sonoma

More Grinch gifts are coming to fans this holiday season.

Dr. Seuss Enterprises announced new license partners for the character across apparel, accessories, pet toys, ornaments, and food gifting, and more categories.

Companies delivering Grinch-themed products this year include:

  • Hershey’s
  • BARK, the makers of BarkBox (dog toys)
  • Aurora (plush toys)
  • Life is Good
  • Hybrid
  • Komar
  • Hanna Andersson
  • SG Companies
  • Tentree
  • Skechers
  • Gemmy Industries (festive decor)
  • Ruz USA
  • Williams Sonoma
  • Funko
  • Loungefly
  • American Exchange
  • Build-A-Bear Workshop
  • Bioworld
  • CreateOn
  • Enesco
  • MJC
  • Franco
  • Hallmark
  • Tervis
  • Zrike
  • The Chase Group
  • Patton Pictures
  • Pottery Barn Kids & Pottery Barn Teens
  • Oriental Trading
  • American Greetings
  • American Eagle
  • Fetch for Pets
  • Jacmel Jewelry
  • Lenox
  • Stance

Outside of the U.S., Dr. Seuss Enterprises is growing the Grinch’s Canadian retail program with merchandise partners Mad Engine, NTD, Bioworld Canada, and Formula Brands. In the U.K. and Europe, licensees include H&A Marketing for health and beauty, Fizz Creations for games and gifting, Stor for kitchenware, and Brand Alliance for adult apparel and accessories.

Additional apparel collaborations abroad include a retail program launching in CottonOn stores in Australia (and the U.S.), apparel and accessories from Mitch Dowd, and sleepwear from Peter Alexander in Australia and New Zealand. South Africa will see new apparel launch from Powerhouse Clothing, as will Mexico from partners Grupo Ismark and Grupo Textil CIMS.

Beyond merchandise, DSE will bring How the Grinch Stole Christmas! to life via live experiences planned throughout the U.S. In Chicago, the immersive Dr. Seuss Experience is now open to guests. Meanwhile, annual “Grinchmas” celebrations will return to Universal Studios parks in Orlando and Hollywood.

“The Grinch is one of our more popular properties and has truly become a big part of the holiday season,” said DSE president Susan Brandt. “With our best-in-class partners, we’re building out a licensing program that is our most ambitious to date and that we hope will appeal to all fans, whether they love the Grinch’s snarky sense of humor or the fact that his heart grows three sizes.”