Licensing News

Evriholder Products Acquires BASE4 Ventures

EVRIholder products BASE4

Evriholder Products LLC, a leading provider of impulse products worldwide under the Evriholder and Joie brand names, has announced that it has acquired BASE4 Ventures, a provider of value-oriented impulse products across a wide range of categories, including toy, beauty, outdoor living and general merchandise. This acquisition follows last week’s announcement that Evriholder has acquired Progressive International, an innovative kitchen tools and storage company.


“This acquisition is very exciting for Evriholder and will help propel us into our next chapter of growth. Not only does BASE4 have a complementary customer base in the drug, dollar, beauty and mass merchant channels, but its attractive product assortment is one that we can cross merchandise to our customers as well,” said Ivan Stein, Evriholder CEO.


Bringing together Evriholder’s and BASE4’s combined resources, product ranges, and organizational depth will give both companies’ customers access to a broader range of innovative impulse products and programs. “We look forward to capitalizing on BASE4’s design and product development capabilities to bring even more innovative products to customers,” added Stein.


BASE4 President Jon Filipski joins the Evriholder executive team and will be responsible for the oversight and growth of this division. “We are thrilled to be united with Evriholder, as the combination of our collective forces establishes us as the best-in-class provider of impulse programs for our customers,” said Filipski. “Moreover, it is a win-win for BASE4 employees to become part of an industry-leading company and to participate in future growth opportunities. This truly is a situation where the complementary strengths of two companies create an opportunity to make one plus one equal three,” added Filipski.


The partnership will further cement Evriholder’s and BASE4’s status as strategic vendors to many nationwide and international retailers.


“We see tremendous opportunities ahead to enhance our value proposition to customers and suppliers. We remain fully focused on continuing to deliver outstanding customer service and sales growth that are the hallmarks of Evriholder and BASE4,” said Stein.


Evriholder Products LLC was established in Brea, California in 1995. It is an innovative company that specializes in a wide variety of household categories including kitchen, produce, baking, barware, bath and beauty, cleaning, pet, storage & organization, toy, seasonal, and more. Evriholder is an impulse industry leader and has innovative products in nearly all retail channels including specialty, mass merchants, supermarkets, drug stores, hardware stores, club, catalog, online, and more. The Company has a strong international foothold with markets in Europe, Australia and Latin America.