Disney reveals plans for its first global simultaneous rollout for two of its most anticipated films of 2019: Star Wars: Episode IX and Disney’s Frozen 2.
On October 4, new products inspired by the entertainment events will begin hitting shelves around the world.
Triple Force Friday
Triple Force Friday will celebrate the launch of new products inspired by the upcoming trio of original Star Wars entertainment events, including Star Wars: Episode IX, the first-ever Star Wars live-action series, The Mandalorian (debuting exclusively on Disney+), and the latest title from EA and Respawn, Star Wars Jedi: Fallen Order (holiday 2019).
Force Friday has become a highly antipcated event for dedicated Star Wars fans and collectors, offering products spanning categories from toys to collectibles, housewares, books, apparel, and more. Products will go on sale beginning at 12:01 a.m. on October 4, 2019, supported by in-store events and midnight openings.
“With Disney’s Frozen 2 and Star Wars: Episode IX both launching in the same year, it will be a notable time for the toy industry,” says Juli Lennett, Vice President, Industry Advisor for The NPD Group’s U.S.
toys division. “If history is any indication of future success, both Frozen and Star Wars will be among the top-selling properties of 2019, just as they were in 2014 and 2015/2016, respectively.”
Details of how Triple Force Friday will unfold will be revealed closer to the event.
Frozen Fan Fest
Disney’s Frozen 2, the animated sequel from Walt Disney Animation Studios, will make its big screen debut on November 22, 2019. The trailer for the new film premiered earlier this week and in 24 hours became the most viewed animation teaser trailer of all time with 116.4 million views.
Now, Disney and retailers around the world are offering fans a new way to gear up for the film’s debut with Frozen Fan Fest on October 4. Like Force Friday, this first-ever Frozen event will include product reveals, musical moments, in-store event, and more as product hits market. Frozen fan experiences will continue until the premiere date, with product continuing to rollout after the film’s release. The Frozen 2 product assortment spans categories including toys, apparel, fashion accessories, housewares, books, and more.
Additional details on Frozen Fan Fest will also be revealed in the coming months.