New Product

Moose Enters Preschool Aisle with Kindi Kids

Moose Toys will introduce a new preschool toy line, Kindi Kids, at Toy Fair New York this weekend.

Kindi Kids joins young girls on their kindergarten journey. The preschool-friendly dolls each feature glittering eyes, colorful hair, interactive accessories, and more.

Other key highlights include its first licensed line of Shopkins mini-packs with Real Littles, which shrink the real-life household brands, like Welch’s, into the world of Shopkins. The brand celebrates its fifth anniversary this year.

Moose will also showcase the expansion of last year’s award-winning Scruff-a-Luvs line (with an electronic version) and new additions to Little Live Pets.

“This year we have continued to diversify our portfolio, and at Toy Fair we are showcasing some incredible new products, in new categories,” Ronnie Frankowski, CMO at Moose Toys. “Creativity is in our team’s DNA and we have worked hard over the last twelve months to develop concepts and products that are market leading. In addition, we have some amazing new brand extensions celebrating fan favorites such as Little Live and Pikmi that we know our fans and partners are going to love.”

Pikmi Pops has continued to dominate the plush category with its sweet scented surprise characters, and this season brings the launch of DoughMi.