In her 60 years, Barbie has proven she can be anything. Thanks to a new worldwide licensing agreement between Mattel and National Geographic, Barbie will dig deeper into her love of the natural sciences this fall in a new Barbie and National Geographic product line. Programming and content that focuses on exploration, science, conservation, and research will also support the line.
Adding to her many careers, this new product line will include career dolls and playsets that shine a spotlight on occupations in which women are underrepresented including Wildlife Conservationist, Astrophysicist, Polar Marine Biologist, Wildlife Photojournalist, and Entomologist. An advisory council made up of National Geographic Explorers, as well as National Geographic magazine editor in chief Susan Goldberg, authenticated all dolls, playsets, and relevant accessories.
Related programming and content will roll out throughout the year on the Barbie YouTube channel.
The product line launches nationwide, beginning this fall.
Last year, Mattel released a Barbie inspired by wildlife conservationist Bindi Irwin as part of its Shero line in honor of International Women’s Day.