Licensing New Product

Hello Kitty x Schick Launch First Shoppable Mural for New Limited-Edition Razor


Sanrio has announced a new partnership for Hello Kitty with Schick to create the first ever Hello Kitty razor: the Schick Intuition Limited Edition Hello Kitty Razor Gift Pack.


The gift pack will be available to the public starting June 25, at select Walgreens locations,,, Amazon, and for a SRP of $19.99. It’s available for preorder now through retail launch.


Hello Kitty fans in New York City can visit the first-ever shoppable mural in Chelsea (341 7th Ave) to snap a picture of the hidden QR code in the mural to access the pre-sale site. Beauty fans elsewhere can snap and share favorite Kawaii moment on Instagram using the hashtags #kawaii #SchickIntuitionxHelloKitty and tagging @SchickIntuition and @HelloKitty to be DMd the exclusive presale link.