New Product News

Kellytoy’s Squishmallows Ring In Snuggle Season With More Than 10 Holiday Characters

Better watch out. Better not pout. The all-new holiday Squishmallows® are coming to town. Kellytoy, a subsidiary of Jazwares, LLC, revealed more details about its lovable and huggable holiday companions for kids, tweens, collectors and toy lovers of all ages. More than 10 colorful new members of the holiday squad make it easier than ever for Squishmallows fans to find that perfect stocking stuffer, grab bag gift and special gift for their friends and loved ones.
“This year, more than ever, we’re excited about the roles Squishmallows will play in helping people get into the holiday spirit during this upcoming snuggle season,” says Kellytoy Co-President Jonathan Kelly. “Whether the most huggable Christmas tree imaginable (Carol) or a teal gnome who loves eggnog ice cream (Norma), the holiday squad brings snuggly warmth and comfort to families and collectors during what is often a stressful time of year.”
The colorful holiday cast of Squishmallows is as cuddly as it is festive and each one will let recipients know just how special they are to the givers. From penguins and polar bears to gnomes and St. Nick himself, the holiday Squishmallows make a great gift alternative and stocking stuffer for all ages. The holiday squad will be available in-store and online at major and specialty retailers this fall and suggested retail prices are $4.99 (5”), $9.99 (8”), $14.99 (12”) and $19.99 (16”).
Fans have scooped up more than 55 million Squishmallows since they launched in fall 2017, and Kellytoy’s best-selling line with more than 500 characters has grown into an international phenomenon available in 40 countries. They make great couch pals and travel companions and are a snuggly alternative to high tech toys.
Each Squishmallows character has its name and background story featured on the hangtag. The unique line is made of super soft spandex “EF” and polyester stuffing as puffy as marshmallows. Caring for Squishmallows is easy; give them lots of love, machine wash in cold water, tumble-dry on low heat and remember not to iron them.
The Squishmallows song, “Hello We’re the Squishmallows” is available on more than 40 streaming services including Apple Music, Google Play/YouTube Music, Spotify and more. The accompanying lyric video is available on YouTube and a free download of the ringtone is available at Fans can enter the recently launched Squishmallows Music Video Contest for a chance to win the grand prize of $1000 in Squishmallows (10 runners-up will receive $250 in Squishmallows). The contest runs through August 31 and more details are available at
Fans can shop Squishmallows, learn about all the characters, sign up for updates, download coloring sheets and register their Squishmallows in exchange for an adoption certificate at