New Product News

PlayMonster Adds Koosh to Portfolio in New Deal with Hasbro

Playmonster Koosh

As it continues to expand its global business with a focus on categories and brands that deliver a fresh approach to great classic play, PlayMonster LLC has announced a deal with Hasbro to bring an exciting new KOOSH™ line to retail for Fall 2021.

Thirty-five years after its first introduction in 1986, KOOSH continues to deliver fans a fun and entertaining play experience that consumers love. Kick it, toss it, bounce it, roll it, hold it in your hand, KOOSH remains undeniably cool and satisfying to play with. PlayMonster plans to amplify the fun and reach all new audiences with exciting new line extensions and a dynamic marketing rollout celebrating all things KOOSH.

In addition to the original KOOSH ball, the new PlayMonster line will feature additional SKU’s great for active indoor and outdoor fun, including KOOSH Woosh, KOOSH Paddle, and Mondo KOOSH.

“KOOSH is set to be the Play All Day brand that lives in the hands and homes of kids everywhere,” says Tim Kilpin, president of PlayMonster. “As we continue to expand our relationship with Hasbro, we are excited to be going into a new category and extending a powerful, nostalgic brand that is widely known and loved by consumers of all ages.”

“We’re thrilled to work with PlayMonster to introduce the KOOSH brand to a new generation,” said Casey Collins, General Manager & SVP of Global Consumer Products at Hasbro. “The talented team at PlayMonster has a proven track record of tapping into nostalgia while innovating classic brands in response to how kids play today. We’re excited for people of all ages to experience all that KOOSH has to offer next year.”

Part of PlayMonster’s mission to build brands and franchises that uniquely interpret and innovate classic play, the new Hasbro deal and KOOSH launch further demonstrate the company’s growth and expansion into new categories and partnerships. Nominated for three 2021 TOTY Awards, the past year has marked significant momentum for the company, including the acquisition of Kahootz Toys, the appointment of industry veteran Tim Kilpin to President, leading the growth of classic play through pandemic challenges and the tremendous success of this year’s new product introductions including Snap Ships, Break In and Drone Home.

With endless possibilities of play, PlayMonster’s exciting new KOOSH line will jiggle, bounce and roll into retail in Fall 2021.