Sakar announced the first SUBSURF wheeled goods based on Subway Surfers, the wildly popular endless runner mobile game that crossed three billion downloads this Summer, will roll into stores nationwide this November. The assortment of skateboards, hoverboards and 2-wheeled scooters embrace the SUBSURF brand’s edgy youth culture, skate, and music influence that loyal fans desire. Each wheeled item comes with an exclusive code (for both iOS and Android) that unlocks unique assets, offering consumers a new way to interact with their favorite game. Additionally, a helmet and protective gear complete the line.
“Our success at Sakar is based on consistently offering unique and innovative products at affordable price points. Subway Surfers is one of the most downloaded games in the world. Being able to partner with SYBO Games on this brand is extremely exciting for us and we expect this line to be a huge success” said Liza Abrams, SVP Global Licensing.
“Sakar’s breadth of experience in delivering fun and on-trend consumer products, combined with their exceptional ability to mirror the SubSurf lifestyle, makes them a perfect partner,” said Naz Amarchi-Cuevas, SYBO Games’ Chief Commercial Officer. “Subway Surfers fans have eagerly awaited wheeled-products to help catapult their in-game experience to the real world. We are looking forward to its retail debut just in time for the holidays.”
The newly released SUBSURF wheeled goods are:
- Hoverboard – $148.00
- Skateboard – $19.96
- Scooter – $19.96
- Helmet – $19.96
- Protective Gear – $19.96
Originally conceived as an animation property in 2009, creators Sylvester Rishøj Jensen and Bodie Jahn-Mulliner won first prize for best animation movie about a cool character that hangs out at an old subway station, avoiding a grumpy inspector and his dog. Their short film gave birth to Subway Surfers, the mobile game in 2012, which they further co-developed with Kiloo, a Danish games publisher.
The endless runner mobile game crossed three billion downloads worldwide in August and was the No.1 most downloaded mobile game in the U.S. on the App store for both games and apps this past July.
The Subway Surfers wheeled goods launch joins Sakar’s hugely successful line of licensed and own brands of scooters, skateboards, helmets, protective gear and more including Paw Patrol, PJ Mask, Peppa Pig, Barbie, Hot Wheels and other top brands – available at retailers globally.