New Product News

Robosen & Hasbro Unveil Optimus Prime Robot


At Hasbro Pulse Fan Fest April 9, Robosen Robotics (Shenzhen) Co., Ltd announced that they are teaming up with Hasbro to bring their programmable robotics to market through the Transformers franchise. The ‘Transformers Optimus Prime Auto-Converting Programmable Advanced Robot – Collector’s Edition’  is now available for pre-order at Hasbro Pulse, retailing for $699.

Over 11 years of research and development by the Robosen team went into producing the first-ever consumer robot that features a comprehensive set of functions, including automatic convertible movement from vehicle to robot, bipedal walking ability in robot form, race function in vehicle form, programmable/code development, and robot control/commands by either voice or via mobile app. Now together with Hasbro, Robosen will be able to provide an interactive experience for fans of the Transformers franchise, with new products and collectibles being announced in the months to come.

“We are thrilled to collaborate with Hasbro and look forward to ushering in a new standard of robotics with the most advanced Transformers robots for consumers ever created,” said Sean Tang, Director of Robosen USA. “The team is working hard to deliver an amazing user experience for fans of this esteemed franchise and produce Transformers that will be a premium addition to their collection with its superior functionality.”

“We are equally excited about this collaboration! In our continued persistence to elevate branded play, Robosen’s advanced innovation within robotics, will allow our fans to bring their favorite TRANSFORMERS characters to life in a way never achieved before within collectibles,” said Casey Collins, General Manager and SVP, Global Consumer Products, Hasbro.

Robosen Robotics previously gained attention for its T9 advanced programmable robot, which debuted at last year’s CES and showcased the company’s technology in artificial joint driving algorithms and digital electric drive technology.

The new products and collectibles will be crafted with high-grade metal alloy parts and bring together a classic industrial design with cutting-edge robotic technology.