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Melissa & Doug Debuts Nickelodeon Show-Inspired Toys

Melissa & Doug x ViacomCBS

Melissa & Doug and Nickelodeon unveiled a line of new PAW Patrol and Blue’s Clues & You! toys, now in stores and online.

The toy maker announced its licensing deal with Nickelodeon parent company ViacomCBS for the PAW Patrol and Blue’s Clues & You! properties in November 2020.

The multi-year partnership kicks off with 50 items arriving in 2021, including the PAW Patrol Rescue Mission Wooden Dashboard, PAW Patrol Wooden ABC Block Truck, Blues Clues & You! Wooden Take-Along House, and Blue’s Clues & You Wooden Mailbox Play Set.

“Melissa & Doug and Nickelodeon are both champions of children’s development, which led to a natural partnership. Our vision is to offer products that not only entertain, but engage and educate children, in a way that helps them develop essential life skills,” said Bridgette Miller, Global Head of Marketing of Melissa & Doug. “The characters of PAW Patrol and Blue’s Clues & You! featured in our toys will inspire children to create their own storylines while engaging in hands-on, skill-building play.”