The Care Bears are adding to their content offerings.
Cloudco Entertainment, which owns the brand, premiered a new “Youtube-first” live-action mini series, Care-A-Lot Club, and will release new episodes every Tuesday at 9 a.m. EST. through July.
Care-A-Lot Club‘s six episodes star the bears in original music videos and pop songs that complement another show from the property, the 2D animated TV series Care Bears: Unlock the Magic.
“We’re estatic to see the momentum of Care Bears: Unlock the Music continue with a season 2 of more original pop songs and more music videos,” said Cloudco’s Head of Marketing Kristeen Tibbits. “Our dance skills at Cloudco were getting a quite rusty over the last year, so the timing is great to pick up some new moves from the Care Bears as we all emerge from this global pandemic and return to our previous disco/break-dancing/hip-hop obsessed public lives.”
The launch of Care-A-Lot Club coincides with the relaunch of Care Bears toys with master toy partner, Basic Fun!. The new toy line first rolled out at Walmart, and has now reached additional retailers Target and Amazon, among others across the U.S., Canada, and U.K.
Unlock the Magic currently airs on Boomerang and Cartoon Network in the U.S., Tiny Pop in the U.K., Nickelodeon/Noggin in Latin America, Tiji in France, and more broadcasters internationally.