New Product News

PlayMonster Releases Colorforms 70th Anniversary Set


PlayMonster and 9 Story Brands recently released a special edition Colorforms 70th Anniversary Set — now available on Amazon — to celebrate 70 years of the brand. The set includes 500 colorful repositionable and interchangeable geometric stick-ons to promote mess-free and screen-free play.

Colorforms first launched in the 1950s by art students Harry and Patricia Kislevitz, after they bought rolls of flexible vinyl to create large works of art. They realized that the vinyl could stick to walls and offer a new medium for children’s play.

The first Colorforms set was hand-cut by Patricia Kislevitz; it currently hangs in the Museum of Modern Art (MoMA). It became one of the first toys to be advertised on television and has sold over one billion sets since 1951.

It now serves at the inspiration for the Netflix preschool series, Charlie’s Colorforms City, produced by 9 Story Media Group.

In 2020, the late Harry Kislevitz was inducted into the Toy Industry Hall of Fame.

“Colorforms has grown up with generations of families as a classic toy chest staple,” said PlayMonster president of marketing Lisa Wuennemann. “This year, we’re inviting families to honor this iconic picture toy with the Colorforms 70th Anniversary Edition set, and explore endless adventures using the simplicity of colored vinyl, laminated cardboard and their imaginations.”