WowWee’s Pop2Play will add a Barbie Dream Playhouse playset to its lineup.
Launching in November 2021 at Meijer and Amazon, the pop-up Barbie Dream Playhouse consists of a bedroom loft with a pop-up bed and dresser, a kitchen, and doors and windows that open and close, among other features. Cardboard accessories come included so kids can play with their own Barbie dolls, which are sold separately.
When playtime is over, the Barbie Dream Playhouse folds up. WowWee’s Pop2Play line is made from StrongFold cardboard that can be wiped clean and folded flat for storage.
“We are beyond thrilled to add the Barbie name to our innovative Pop2Play line,” said WowWee’s VP of brand development and creative strategy Sydney Wiseman. “I’ve personally been a big fan of this empowering brand since my childhood, and it has been a dream working with Mattel to create this exciting playset that kids everywhere will love to play in, along with their Barbie dolls.”
WowWee introduced Pop2Play earlier this year, with other foldable playset offerings like the Rainbow Slide and Sunny Slide.