Licensing News

PhatMojo Named Master Toy Partner for Yu-Gi-Oh!


Konami Cross Media NY, Inc. named PhatMojo as master toy licensee for Yu-Gi-Oh! to develop a toy line for the brand in time for the 2022 holiday season.

“PhatMojo is one of the fastest growing toy and brand management companies and we are excited about our new partnership with a company that prides itself on creativity and connecting fan communities,” said Konami vice president of licensing and marketing, Jennifer Coleman. “This new deal with PhatMojo will allow fans to re-engage with their favorite characters from the Yu-Gi-Oh! anime series and add a whole new level to their trading card game play.”

Based in Los Angeles, PhatMojo will produce licensed Yu-Gi-Oh! playsets, action figures, plush, and role play toys for retailers in the U.S. and Canada.

Yu-Gi-Oh! is a cultural phenomenon and we’re thrilled to work on such a powerful entertainment franchise,” said PhatMojo’s chief business development officer Bill Graham. “We’re honored to partner with Konami Cross Media to bring Yu-Gi-Oh! to the top of the toy world.”