News Retail

MGA Entertainment Wins Four Spots in Annual Target ‘Bullseye’s Top Toy’ List

MGA Entertainment Logo-MGAE Survey B.B.s Born to Travel
While December 25 is still two months away, the holidays are in full swing with retailers and toy manufacturers as they prepare for the most coveted holiday of the year!  Announce by Target, MGA Entertainment, Inc. (MGAE), the largest and fastest growing privately held toy company, has won FOUR spots in the annual Target “Bullseye’s Top Toys” List.  This year, all four MGAE items are fashion dolls!
“Wow – MGA Entertainment is again a category leader on this list with fashion dolls for the holiday season,” said Isaac Larian, Founder and CEO of MGAE.  “Proud of Team MGA who continues to create and innovate in giving consumers more of what they want! Our newest brand Rainbow High just launched in July and has quickly grown to the NO. 3 fashion doll. We are so excited, and more NEW is coming!”
The recognized fashion dolls include: L.O.L. Surprise! O.M.G.™ 4 PackL.O.L. Surprise! ™ Super Surprise RemixRainbow High Fashion Dolls and Na Na Na Surprise! Ultimate Surprise.
L.O.L. Surprise!™ Super Surprise Remix 
It’s concert time!  Unbox 2 rock bands and 70+ surprises with L.O.L. Surprise! Remix Super Surprise. In the ultimate rock concert unboxing experience, you’ll find 4 L.O.L. Surprise! O.M.G. Fashion Dolls, 4 L.O.L. Surprise! dolls (their sisters) and 4 rock instruments that really play music! Each L.O.L. Surprise! O.M.G. fashion doll has stunning features, gorgeous, styled hair and outrageous, rock star style.
Rainbow High™ Fashion Dolls Meet Ruby Anderson, Poppy Rowan, Sunny Madison, Jade Hunter, Skyler Bradshaw and Violet Willow, the first series of dolls from Rainbow High. Each doll has her own unique style and bold personality, and comes with two complete outfits for bold, showstopping looks and plenty of mix and match fashion play. Dolls are also fully articulated, so they can strike tons of poses. They also have beautiful eyelashes and long brush able hair!  These dolls also have a new animated series on YouTube!
Na! Na! Na! Surprise™ Ultimate Surprise Prepare for the biggest confetti balloon unboxing ever! The new Na! Na! Na! Surprise™ Ultimate Surprise has so many glamorous fashion surprises in one GIANT pom. Pop balloons to reveal fashions, accessories and a NEW 11-inch Na! Na! Na! Surprise™ Teen fashion doll. The doll is fully posable, and her cute animal-themed hat is removable, so fans can brush and style her gorgeous, long hair. Mix and match all her fashions to create more than 100 unique glam looks.
L.O.L. Surprise! O.M.G.™ 4 Pack, L.O.L. Surprise!  Swag, Royal Bee, Diva and Neonlicious are back for an exclusive time at Target! Unbox 80 surprises and the complete collection of Series 1 fashion dolls with L.O.L. Surprise! O.M.G. 4 Pack. Each doll is the big sister to a fan favorite L.O.L. Surprise! character and the packaging becomes a playset that allows continuous play.
Added Larian: “It’s been an unprecedented year for all of us, but MGAE is ready to bring smiles and excitement to fans this holiday season.”
For more information on the Target “Bullseye’s Top Toys” list, visit