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Osmo Partners with Airport-Based Retailer InMotion

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Osmo is partnering with airport-based electronics retailer InMotion and its sister stores, iStore and Soundbalance, to make four Osmo kits available for purchase to traveling families across the country, starting May 29.

“We’re thrilled to be launching our best-selling STEM/STEAM kits for iPad at so many InMotion locations across the country, during one of the busiest and most anticipated travel holidays, and this pivotal reopening time,” said Richard Ryan, Senior Director of U.S. Omnichannel Sales at Osmo. “Today’s parents feel that traveling with technology is a must, even for their kids, who are looking for the best products and entertainment to use while on the road. And, with tablet technology being easier to operate while in flight, kids can easily play with Osmo’s engaging array of learning games.”

Almost half of the retail locations will feature Osmo’s STEAM kits stacked in floor displays, while over half of the locations will showcase a powered display with video, interactive display, and all four Osmo kits. Orlando, Detroit, and New York City/LaGuardia airport locations will soon offer interactive displays that allow families to sit and test out products while shopping.

InMotion, Soundbalance, and iStore airport locations currently carrying Osmo include: Atlanta, Austin, Boston, Charlotte, Dallas, Detroit, Ft. Lauderdale, Miami, Newark, Orlando, Philadelphia, Phoenix, Pittsburgh, Sacramento, Salt Lake City, Seattle, San Diego, San Francisco, Windsor Locks (CT), Baltimore, Washington D.C. – Dulles, Washington D.C. – Reagan, and New York City – LaGuardia. InMotion casino locations carrying Osmo include: Forum Shops at Caesar’s Palace, Las Vegas.

The four Osmo products currently offered by InMotion, Soundbalance, and iStore are the Little Genius Starter Kit, Genius Starter Kit, Creative Starter Kit, and Coding Starter Kit. 

“The travel industry’s resilience is clear, and we are ready for the pent up demand for travel. The toy industry is experiencing a 16% increase over last year and InMotion is intent on delivering gaming technology to all ages,” said Eden Goldberg, Divisional Vice President of Marketing and Business Development at InMotion Entertainment Group, LLC. “Osmo is the ideal kids’ system for engagement and happiness while traveling and we’re elated to introduce our exclusive partnership to the traveling consumers.”