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Toy Fair 2022 to Debut World of Toys Pavilion

Toy Association Toy Fair

The Toy Association, producer of Toy Fair New York, has announced a new partnership with Spielwarenmesse eG to bring the Nuremberg exhibition provider’s World of Toys Pavilion to Toy Fair New York 2022, from Feb. 19-22.

This is the first time Toy Fair New York will be hosting a World of Toys Pavilion, which was made possible by the newly expanded Jacob K. Javits Convention Center. The addition will bring even more global brands and playthings to the New York City show.

Exhibitors in the World of Toys Pavilion at Toy Fair New York will receive comprehensive support in organizing their attendance at the marketplace, including a ready-made booth with basic furniture and fixtures. The service package covers initial planning, organizational and marketing services, and on-site support. The pavilion (2,153 square feet) will be housed in a central location on Level 3 of the Javits Center.

“Toy Fair New York is a world-renowned, international marketplace celebrating its 118th year and we are eager to welcome even more new global brands and innovative toys from all over the world,” said Steve Pasierb, president & CEO of The Toy Association. “This opportunity leverages the newly expanded and renovated Javits Convention Center that will house the World of Toys Pavilion, along with many more show enhancements. We are thrilled to offer buyers, media, and all attendees an even more enriching global experience at Toy Fair New York ’22 thanks to the addition of the pavilion.”

Commenting on the growth of World of Toys globally, Ernst Kick, CEO of Spielwarenmesse eG, noted, “We’ve been following developments in the U.S. for several years and have also conducted a survey among all our regular customers which generated a very encouraging response. Now that the contract has been signed, we’re finally in a position to support exhibitors wanting to access the U.S. market.”