Licensing Toys

Wish Me Zoonicorns Expands at Retail, Abroad


After a successful e-commerce launch of plush by Jay@Play through DTR advertising, Zoonicorn announced its interactive Wish Me Zoonicorn will soon be available through additional retailers nationwide.


Amazon, Target, Meijer, Walmart, Cracker Barrel, and other retail locations will carry the line nationwide beginning this fall.


The Zoonicorn Booth will be #A134, and Jay@Play will be located in Booth #L194 at the Licensing Expo, June 4-6, Mandalay Bay Las Vegas.


Wish Me Zoonicorns feature four touch points for children to interact with them. When kids kiss the Zoonicorn on the nose, the horn glows and kids can make a wish. Blow the Zoonicorn a kiss, its glowing horn turns off and you hear magical sounds. There are four characters to collect: Aliel in pink, Ene in green, Promi in purple, and Valero in blue. They are also available for purchase at


The brand also secured South Korea-based AMNCO as a licensing agent. With more than 30 years of experience in fashion retail and licensing, AMNCO is led by CEO Alex Lee. A licensing veteran, Lee previously held roles at Walt Disney Korea, Walmart Korea, and Fossil Korea before launching AMNCO. Started as a licensing agent for BBC Worldwide, today, AMNCO represents brands such as PANTONE, Cavern Club, and British Teddies.


“The progress and success we are making with our videos and plush is astounding,” said founder and creator Mark Lubratt. “We knew that kids would be drawn to our idea of the Zoonicorn’s visiting children in their dreams. As our property hits Walmart and other retailers, we see nothing but exponential growth in our future.”