New Product Toys

Kenny G Brings Saxy Back in This Board Game


Big G Creative (Bob Ross: Art of Chill) is bringing an all-new board game to Target this week, highlighting saxophonist Kenny G. The game, Keepin’ It Saxy, is based on the daily trials in the life of Kenny G.

It’s a cooperative card game for ages 12 and up that allows players to work together and use the power of smooth jazz to keep Kenny G in the groove. During each round, players collect, trade and match sound cards and move a lifelike Kenny G game piece through his day from morning to evening. Working as a team, players must overcome a series of setbacks faced by the smooth jazz artist like a lost wallet, a broken sax reed, a traffic jam in Malibu, running out of hair product, and mismatched socks.

“We encourage players to put on some Kenny G and sit back, relax and enjoy our new game with friends,” said Shannon Swindle, product and communications Manager, Big G Creative. “Kenny G has a great sense of humor, and Keepin’ It Saxy captures that sense of fun and brings a groovy time to game night.”


“I never imagined that following a day in my life would be turned into a game that is so much fun,” said Kenny G. “Keepin’ it Saxy is a great combination of what I celebrate in life: Music, laughter, and spending time with friends and family.”


As players work together to complete events, they try to maintain their stash of Groove Tokens. If players finish the last round and still have at least one token on the board, players win. For added fun, players can scat out the riffs on the cards when they complete an event. Don’t be surprised to hear friends say, “Biddle Scoodily Bop!” when they make a move.


Keepin’ It Saxy contains one Kenny G mover, a game board, 16 groove tokens, 62 sax cards, 36 event cards, three dice, one first player marker and instructions. Keepin’ It Saxy arrives this week exclusively in Target stores nationwide.