New Product Toys

Skyrocket Launches Next-Gen Pomsies: Lumies


Skyrocket Toys launched its newest generation of Pomsies interactive pets, Pomsies Lumies, which feature special secret modes created by a select number of top tier influencers built into all Lumies products shipping worldwide.


“Pomsies Lumies continue with the innovative interactive pet play pattern from last year’s big hit, Pomsies, but with so many more features packed in,” said Lindsey Scheftic, vice-president of marketing, Skyrocket Toys. “We are excited to work with some of the biggest influencers across YouTube, Tik Tok and Instagram to create their own ‘easter eggs’ that kids can unlock by scanning a series of colors in a specific order. Once unlocked, kids can hear a special message from their favorite influencer! In addition, there are over a dozen other ‘easter eggs’ to be unlocked for even more fun. Pomsies Lumies also epitomize personalization, from accessorizing outfits with color or through creating your own beats and music. We really worked to make sure the product is full of features for endless play.”


The Lumies Special Secret Mode Influencers include:


Another round of influencer content for Lumies includes top content creators such as The Gem Sisters, MimiLocks, DayaDaily, JustJordan, SophieFergie, and Clara Lukasiak.


Pomsies Lumies are cute and interactive unicorn-like pets can turn into any color: simply place the Lumies on an object and it will magically absorb that object’s color and shine bright. Use this color-matching play pattern to nurture each Lumie (more colors means a happier pet), accessorize outfits, or play a number of games such as Memory and Whack-A-Mole.

Lumies react with more than 50 sounds and phrases depending on their mood and the colors they absorb. For added fun, the Music Mode creates beats and melodies out of everyday objects through color—each color has its own unique sound. There are three characters to choose from in the first wave—Sparkle Rush, Pixie Pop, and Dazzle GoGo—each as vibrant as the next with their own distinct look and sound. Lumies are available at major retailers now for just $19.99.