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Iconicfuture Hires Bennett

Iconicfuture announced that it has hired Sharon Bennett as senior vice-president of business development and licensing where she is responsible for content strategy and acquisition. She was most recently president of Bennett Branding, a boutique brand licensing agency specializing in brand extension and partnerships.

In addition, she had held posts at Discovery Communications, Saban, and Disney Consumer Products.

Iconicfuture is a start-up focused on bringing popular brands from entertainment, TV, and sports into games as premium virtual goods. A recent example of a deal is Shaun the Sheep partnering with online game, Farmerama. The company was founded in Germany and is now opening a U.S. office.

Hasbro Expands Internationally with New Hires

Hasbro announced that it is expanding its European licensing team, appointing Maya Moskvicheva to senior category manager overseeing licensing programs in Russia. She Joins Hasbro’s Moscow office from Co-Packing Center, a consumer goods supplier. Prior to that, she handled fashion licensing with The Walt Disney Company.

Separately, Hasbro also bolstered its presence in South Africa naming Revolution Brand Licensing S.A. as its licensing partner representing brands including Transformers Prime, My Little Pony, Tonka Chuck & Friends, Littlest Pet Shop, and Monopoly.

“We are investing in our teams and structure and looking forward to working closely with retailers and licensees in these markets,” said James Walker, vice-president of brand licensing and publishing for EMEA at Hasbro. “Maya will add strength to Hasbro licensing with her competence and experience, an asset to our business going forward. Additionally, engaging Revolution in South Africa is our next step in unlocking the potential of Hasbro brands in international territories.”