Ahearn Joins LeapFrog
LeapFrog Enterprises, Inc., announced that Greg Ahearn has joined the company as CMO. In this role, Ahearn is responsible for the LeapFrog brand and consumer experience globally, which includes consumer insights, product marketing, licensing, content development, marketing communications and public relations. He reports directly to LeapFrog CEO John Barbour.
Prior to joining LeapFrog, Ahearn was CMO for Toys “R” Us, Inc. Before Toys “R” Us, Ahearn was vice-president of marketing for Hasbro Inc.’s OddzOn toy division. He also held several brand management positions at Mattel.
Populus Brands Hires Westfield
Populus Brands hired Barb Westfield as a managing partner. Westfield most recently served as executive vice-president of marketing at Kidsline. Prior to that, she served as CMO of HoMedics Group.