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Target Creates Digital Advisory Council

Target Corp. announced that it has formed a digital advisory council, as part of its efforts to accelerate its digital transformation. Target says the panel of industry leaders will help guide its omnichannel strategies and push Target to innovate faster, and discover new ways to leverage technology to enhance the guest experience—both online and in stores. The council is comprised of:

• Ajay Agarwal, managing director of Bain Capital Ventures
• Amy Chang, CEO/co-founder of Accompani, formerly led Google Analytics
• Roger Liew, CTO of Orbitz Worldwide
• Sam Yagan, CEO of the Match Group and CEO/founder of OkCupid

The council will meet quarterly as a group with Carl Casey, president of Omnichannel Target, and others driving Target’s omnichannel strategies, including and mobile teams, the enterprise strategy team, and other Target leaders. Council members, who will serve two-year terms with an optional third year, also will be called upon to provide guidance on various topics and to help the retailer connect with other tech leaders, according to the announcement.

In addition to forming the new council, Target is bolstering its internal digital team with plans to hire at least 50 new software engineers this year for and mobile product teams. The engineers will be primarily based in Minneapolis, where they will work as part of the company’s new digital product teams. Some new engineers will be based in Target’s San Francisco office.