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WIT Selects Merge Design as Creative Agency

Women in Toys, Licensing & Entertainment (WIT) announced that it has selected Merge Design & Interactive as its creative agency of record.

As WIT’s creative partner, Merge will focus on brand identity design and development, and will provide an integrated marketing and digital communications campaign that will include print and online storytelling, social media marketing programs, and website and interactive design and development.

WIT expects to introduce the first new creative campaigns later this year.