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Jensen Joins WWE

WWE announced the appointment of Julia Jensen as vice-president, brand. Jensen, a global brands and communications executive with more than 20 years of experience, will report directly to WWE chief brand officer Stephanie McMahon.

Jensen will work across WWE’s business units to help drive revenue and further enhance the company’s brand reputation among key constituencies including advertisers, business partners, media, and investors.

Prior to WWE, Jensen spent more than 15 years at Mattel, most recently as vice-president of global brands communications. In this role, she was responsible for overseeing global communications across all businesses and driving brand engagement and relevancy for iconic Mattel brands, including Barbie. Jensen also spent time as Mattel’s vice-president of international communications where she oversaw a team across 34 markets, responsible for executing communications programs supporting Mattel’s businesses and corporate initiatives around the world.

Before Mattel, Jensen’s agency experience included Ketchum and Fleishman-Hillard.