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Ngo Joins Legendary

James NgoLegendary announced that veteran branding, consumer products and licensing executive, James Ngo has been named to the newly created role of senior vice-president, franchise management. In this capacity, Ngo will be focused on developing strategies to create additional revenue-generating opportunities for Legendary’s IPs including fan favorites, Godzilla and Pacific Rim as well as managing the company’s brand collaborations on established IP including Pokémon. Ngo’s work will span the organization’s film, television, and digital divisions and will encompass a wide range of brand segments including VR, gaming, mobile, digital networks, licensing, live events, and marketing. Ngo will report to Legendary’s CMO, Emily Castel.

Ngo brings more than 15 years of experience to his new position. Prior to joining Legendary, he spent nearly a decade in various roles at FremantleMedia. Most recently, Ngo was vice-president of licensing and business development at Earthbound Brands, a boutique design and licensing agency that specializes in large-scale direct-to-retail and licensing programs.