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TOMY Taps D’Alleva as Chief Brand Officer

TOMY International, Inc., the subsidiary of TOMY Company, Ltd. responsible for North America and South America, appointed Vincent D’Alleva as chief brand officer. D’Alleva, a veteran brand and marketing executive in the toy and infant product categories, brings vast experience to his new role, where he will guide the brand, product and consumer marketing strategy for TOMY’s infant, toddler and preschool businesses. The appointment is effective immediately.

D’Alleva most recently served as senior vice-president, global brands, and general manager of Mattel/Fisher-Price, leading worldwide strategy for the company’s largest preschool entertainment brands. Prior to that, D’Alleva honed his infant product experience as general manager at global feeding company Mayborn Group, after having served as executive vice-president marketing and product development and general manager of Dorel Juvenile Group for seven years. Names Stone Newman CRO, a media brand that creates, acquires, distributes and curates content for kids age 2-11 across a variety of platforms, appointed Stone Newman as chief revenue officer. In his new role, Stone will oversee all of’s revenue generating activities and he will be charged with launching those efforts initially against licensing and merchandising, sponsorships and brand integrations, and the global sales of premium content.

As the company’s global CRO, Stone will focus on sponsorship and brand integration sales of’s growing owned and operated YouTube channels and its marquee YouTube creator partnerships including’s first announced partner, HobbyKidsTV. Newman will drive’s initiatives into licensing and merchandising and will scale those efforts to include the vibrant YouTube brands of creators partnered with will continue to aggressively develop their slate of premium series and Newman will be responsible for bringing those series to the global market of television and streaming distributors.

Prior to joining, Stone spent nearly his entire career dedicated to building brands that celebrate childhood fun. As president of global consumer products licensing, worldwide content sales and marketing for Genius Brands International, Stone oversaw the company’s global content distribution business for its catalog, spearheading all global licensing, merchandising, retail, and marketing efforts. During his tenure at Genius, he helped the company secure its first content sales to Nickelodeon and Netflix, secure a worldwide master toy deal with Mattel’s Fisher-Price and launch the all-digital tween brand SpacePop with YouTube for which he also served as producer and co-creator. An accomplished entrepreneur, Stone founded Sababa Toys, which he built from a start-up into a $30MM toy and game manufacturer with product presence in more than 50,000 retail stores.

The appointment of Newman as’s CRO comes directly on the heels of a series of significant business, partner and content news made by the company over the past several months. These announcements include a $6M raise in Series A funding, a partnership with HobbyKids TV, and a partnership with SNL’s Kenan Thompson for development and production of a new premium live-action sketch comedy called presents Skoogle.