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Warner Bros. Consumer Products Grows Executive Team

Warner Bros. Consumer Products (WBCP) appointed Julia Jensen as senior vice-president, publicity and communications, and Rachel Wakley as general manager, WBCP UK & Ireland.

In her new role, Jensen will be responsible for developing and spearheading communication strategies that position WBCP as a high-performing industry leader and propel consumer engagement and awareness for its best-in-class brands and franchises. Jensen will collaborate with partners cross-divisionally and externally to drive public relations efforts for global licensing, retail, and promotional programs across all WBCP products and experiences. She reports directly to Pam Lifford, president, WBCP.

With more than 20 years of experience, Jensen is recognized as a global communications leader. She spent 15 years at Mattel, reimagining brand communications for an evolving consumer base. During her tenure, Jensen served as vice-president, global brands communications, spearheading the global communications strategy for iconic brands such as Barbie and serving as key communications contact for partnership management across diverse industries, including fashion, technology, and entertainment.

Jensen joins WBCP from WWE where, as vice-president of brands, she developed strategies designed to increase brand engagement and cultural relevancy. Earlier in her career, she held positions at Fleishman-Hillard, Ketchum, and Agnew, Carter McCarthy, where she developed creative programs for successful brands such as Levi’s Jeans, Cabbage Patch Kids, and Clorox.

Wakley will be charged with leading the UK & Ireland consumer products team and promoting the company’s cross-category plans across retail, managing and developing a diverse portfolio of brands and licensees. Wakley will also join Warner Bros. UK’s executive committee. She will report directly to John Stanley, executive vice-president and branding director, Warner Bros. Home Entertainment Group UK, Ireland, Spain & Nordics, and Julian Moon, senior vice-president, WBCP EMEA.

With a background spanning home entertainment, toys, video games, FMCG and retail, Wakley arrives from Tesco, where she was most recently its head of licensing. Prior to Tesco, Wakley held various commercial positions for Paramount Pictures, Coca Cola Enterprises, and Upper Deck International as well as Disney and Activision Blizzard.