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VTech Names New President

VTech Electronics North America, L.L.C., a wholly owned subsidiary of VTech Holdings Limited, named Andrew (Andy) S. Keimach as president, effective immediately. The appointment follows the retirement of the current president, William To.

In this role, Keimach leads the Electronic Learning Products (ELPs) business of both the VTech and LeapFrog brands in the U.S. He and his team are charged with delivering growth through executing the dual brand strategy, effectively engaging consumers and business partners, as well as contributing to product innovation. Keimach reports to Gilles Sautier, international president of ELPs.

Prior to the appointment, Keimach was most recently president at Munchkin, Inc. He focused on building a strong international sales team and expanding the business geographically, which made Munchkin one of the leading U.S. infant products manufacturers. Before joining Munchkin in 1999, Keimach started his career at Procter & Gamble in 1983 and became vice-president of sales in 1996. He has more than 30 years of experience in global consumer products, with a strong cross-functional, market and customer business development track record.