RedwoodVentures announced that Gary King has joined the company as executive vice-president and general manager.
In his new position, King will help the company optimize on global opportunities and deliver thought and action leadership across the RedwoodVentures marketplaces. RedwoodVentures’ entrance into the food category with the Foodie Surprise brand will be the first of many fun food initiatives for the company.
Previously, King worked as general manager of Crayola, where he was responsible for the Walmart business. He also held the position of vice president of sales and marketing of Cidrines, where he helped gain distribution and consumer awareness in the U.S. market. Prior to Cidrines, King was the regional sales vice-president of Hallmark Cards.
“As we continue to grow and expand around the world, we’re always looking for ways to enrich the play experience and to surprise and delight kids in new ways,” says Andy Wiseman, CEO of RedwoodVentures. “Gary’s extensive experience will help us to broaden and accelerate this mission with his experience in the toy and food aisles.”
“I am incredibly excited to become part of the RedwoodVentures team,” said Gary King. “Redwood is a terrific company with wide range of solid brands, and we’re known as fast innovators in the trade. Exciting time to be coming aboard and I look forward multiplying our momentum.”