Hog Wild Toys, LLC has named industry veteran Joshua Loerzel to the newly-created position of Vice President of Sales and Marketing for North America.
Loerzel will head up all sales initiatives for Hog Wild, with an early strong directive to dig deep into mass market channels for 2020 and beyond. He will also work to continue to build the toy company’s existing specialty business. “Josh brings with him an abundance of industry experience and insight,” said CEO Jeff Mumford. “He has an extraordinary ‘eye’ for the toy business and intuitively knows what kids want and what will sell. His reputation and sales connections are literally the best in the business; we’re thrilled to have him on board to lead our sales and grow the Hog Wild brand in the mass market.”
Loerzel was most recently Vice President of North American Sales at Zing/Ozwest, Inc. for 10 years, also serving as the Vice President of North American Sales for YULU since 2016. Loerzel previously worked at Monkey Business Sports.
“I’m extremely excited to finally be joining Jeff and the team at Hog Wild,” said Loerzel. “He and I have ‘worked’ together in several different roles for nearly 15 years. Together we’re ready to amp up Hog Wild’s unique, on-trend and, sometimes irreverent, footprint in the mass toy space.