Sesame Workshop announced today that Whit Higgins has joined as Vice President, International Media Distribution and Business Development. Higgins will be responsible for the development and execution of international content distribution strategy for all Sesame Workshop properties, including the iconic Sesame Street series, which celebrates 50 years in 2019. He will also cultivate commercial growth and corporate partnerships across Consumer Products, Sponsorship, Live Events, Themed Entertainment, and Education.
Most recently, Higgins served as Senior Vice President, Strategic Planning and Business Development for National Geographic Partners, where he was responsible for the expansion of new business opportunities across all platforms, including the launch of the National Geographic Kids linear channel and digital app in Latin America and the Middle East. Prior to that, Higgins held multiple positions for Fox International Channels Europe, where he served as the General Manager of Fox Finland and Vice President, Channel Development Europe.