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Sunny Days Entertainment Hires Rick Mershon as SVP, Sales and Marketing


Sunny Days Entertainment, LLC has named veteran toys sales executive, Rick Mershon, as senior vice-president of sales and marketing.


“We have known Rick professionally for several years,” said Melvin Wells, CEO of Sunny Days Entertainment. “He is known for helping emerging companies such as Blip and Basic Fun! achieve great things. The fact that Rick is joining our fast-growing company is a testimony to our commitment to continued growth and development of new properties.”


Mershon brings more than 12 years of experience to his new role. Before joining Sunny Days Entertainment, Mershon served as senior vice-president of sales at Basic Fun! During his three years there, the company enjoyed substantial growth. Prior to this, he held the position of vice-president of sales with Blip Toys for more than nine years.


Established in 2012, Sunny Days Entertainment, LLC is a fully integrated toy company specializing in solving retailers’ problems while promoting traditional, value added play. Its brands include Maxx Action, Blue Ribbon Champions, Elite Force, Sweet Pups, Lil’ Blizzard Friends and more.