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Goliath Strengthens its Management Team With New Additions

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Doug Wadleigh has joined Goliath as its Global President of its newly formed Toy Division. In this position he will amplify current global hit brands like Vet Squad and Animagic, as well as top shelf distribution brands such as Crayola, Ryan’s World and Squeezamals.

He will establish and oversee Goliath’s new Los Angeles-based toy innovation and marketing studio. Wadleigh previously ran the Baby Box Company and prior to that was General Manager of Loot Crate. During his 20+ year career at Mattel, he successfully set both creative direction and brand strategies for a $2 billion-dollar portfolio including some of the world’s best-known brands including Hot Wheels, Disney Princess and WWE.

David Norman, who cofounded Goliath’s fast-growing North American office in 2008, will continue as President and add the additional responsibility of Global President of its newly formed Gaming Division. In this role, he will build Goliath’s global gaming brands including hits as Sequence, Pop the Pig, and 2020 newcomer Rattlesnake Jake into evergreen brands while developing new IP and global marketing strategies.

“I’m excited about the overall growth of our product portfolio,” said Jochanan Golad, Goliath’s CEO. “With David and Doug in leadership positions to work with our outstanding team around the globe, we will continue to aggressively market our core brands while aggressively expanding our world-class portfolio.”