PlayMonster LLC announced the appointment of Hollie Holmes to the role of Global Head of Licensing, effective immediately.
In this newly created role, Holmes will oversee the company’s global licensing business with an emphasis on the development and expansion of new intellectual property across new and existing categories. She will report to Scott Flynn, Vice President of Sales and Marketing at PlayMonster.
Holmes’ appointment comes as PlayMonster continues to build its portfolio of brands and content-driven IP across categories, strengthening its activity not only in core categories but incrementally with the introduction of new business lines, including Koosh and BriteBrush, that significantly scale the company’s growth and leadership position.
Holmes brings over 20 years of consumer products experience in identifying, securing, and implementing partnerships with global entertainment, gaming, celebrity, influencers, toy, automotive, and pop-culture brands.
Most recently, Holmes served as Senior Director of Strategic Development: Global Licensing Acquisitions and Entertainment Partnerships at Mattel, where she was responsible for entertainment partnerships and license acquisitions across Mattel’s global portfolio, including those for Barbie, Hot Wheels, and Fisher-Price. She oversaw the acquisitions for hundreds of licenses each year, negotiating and executing agreements with partners, and evaluating and acquiring new content in various stages of development.
“Hollie brings vast experience and demonstrated success in building strong licensing programs that impact business in a meaningful way,” said Flynn. “It’s a whole new level of focus for us that we expect will not only amplify our existing portfolio but open more doors to exciting new opportunities.”
Tim Kilpin, President of PlayMonster, said, “Hollie is one of the most widely respected and visionary executives in the licensing industry today, and we couldn’t be happier that Hollie chose to continue her career with PlayMonster.”
“Working with Tim previously at Mattel was an incredible experience, and I’ve always known I wanted to work with him again,” said Holmes. “Scott, and the entire PlayMonster team are innovative, fun, known as a great partner, and incredibly agile, which I’ve learned brings the term ‘moving quickly’ to a whole new level. I’m thrilled at the opportunity to help expand our focus and accelerate growth for the PlayMonster team.”