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ViacomCBS Consumer Products Promotes Three Execs

ViacomCBS Consumer Products x Nickelodeon

ViacomCBS Consumer Products recently promoted several executives across its leadership team, including Lourdes Arocho to the Senior Vice President, Paramount Pictures Licensing, Global Games and Publishing; Chris Groll to Senior Vice President, Consumer Products Design; and Priya Mukhedkar to Senior Vice President, Packaged Goods.

“I want to congratulate Lourdes, Chris, and Priya on their well-deserved promotions and the tremendous leadership that they have shown for their teams,” said Pam Kaufman, President, Global Consumer Products, ViacomCBS. “As they step into their new positions, these roles serve as cornerstones that are crucial to delivering the most innovative global consumer products campaigns for our adored characters and iconic franchises.”

As SVP of Paramount Pictures Licensing, Global Games and Publishing for ViacomCBS Consumer Products, Arocho will lead global strategies and partnerships to VCP’s gaming, publishing, and Paramount licensing programs. Based in Los Angeles, she will report to Kaufman.

In his new position as SVP of Consumer Products Design for ViacomCBS, Groll’s role includes working with the company’s content teams to translate its IP into VCP brand extensions. He is based in New York and will report to David Chustz, Executive Vice President, Global Creative Group.

And Mukhedkar, newly appointed SVP of Packaged Goods for VCP, will continue to oversee all consumer packaged goods business in the U.S. while expanding her scope to include Global Promotions and all Seasonal and Celebration businesses. She is based in Los Angeles and reports to Dion Vlachos, Executive Vice President, Hardlines and Retail.