Entertainment studio ZAG continues the expansion of its team in Latin America with the appointment of Melisa Fuhr as Licensing and Retail Director, South America.
Fuhr will be responsible for licensing activities across South America. In Argentina, Uruguay, Paraguay, and Bolivia, she will oversee the efforts of ZAG’s licensing agency, IMC; while in Chile and Peru, Fuhr will work directly with licensees and retail partners to strategize and implement licensing and retail promotions. Fuhr will focus on ZAG’s flagship Miraculous: Tales of Ladybug & Cat Noir brand and the upcoming Ghostforce.
Based in Buenos Aires, Argentina, Fuhr will report to Consumer Products Vice President Angela Cortez.
Before joining ZAG, Fuhr was the Licensing Director for South America at El Reino Infantil, a Spanish language YouTube channel for children. Prior to that she served as Licensing Director — and previously the Events and Promotions Manager — for confectionary company Arcor S.A.I.C., where she worked for 15 years. In this role, Fuhr oversaw licensing for the company’s candy, ice cream, cookie, and chocolate products, negotiating promotions and campaigns with such partners as Disney, Universal, Nickelodeon, and Fox.
Fuhr, Cortez, and Betsabe Luna, Licensing and Retail Director for Mexico and Central America, are among the latest additions to ZAG’s licensing team in Latin America.
“There are myriad opportunities to expand our consumer products efforts in Latin America, and under Angela’s leadership, Betsabe and Melisa will lead our consumer products activities in all the key markets across the region,” said ZAG Executive Vice President of Global Operations, Julian Zag.
Zag noted that Caffaro, ZAG Labs and Playmates’ distributor in Argentina, just launched the most recent Miraculous toys, while Chile and Peru distributor Wish Trade will debut the line this coming October.
“With growing excitement for the launch of our Miraculous $100 million+ theatrical movie at the end of the year, and with season four starting to roll out across the region, we are excited to have a solid team in place to maximize our strategy and bring countless opportunities for fans to engage with our brands,” Zag said.