Glenn Abell, formerly president and general manager of Moose Toys U.S., has joined Mattel as senior vice president, MEGA and global head of the construction category.
“I’m thrilled to join Mattel at such an incredible time in the company’s history,” said Abell. “I have tremendous appreciation for the power of brands and consumers’ relationships with them. Mattel’s are among the strongest and most respected in the world. I am eager to lead the global growth strategy for MEGA and the Construction category while at the same time joining a world-class Mattel team.”
Abell was previously with Moose Toys since 2019. As president and general manager, he led commercial and product strategy as well as organizational health for the company’s U.S. division.
Prior to that, he spent 16 years at The LEGO Group in various management, sales, and marketing positions around the world. His most recent role at LEGO was vice president and head of global e-commerce for LEGO retail, in which he oversaw the group’s owned digital commerce platform LEGO.com.
Before joining LEGO, Abell worked in the beverage industry for Evian, Dr. Pepper/Seven Up, and Anheuser-Busch in a range of sales and marketing functions.
At Mattel, he reports to president and COO Richard Dickson.
“The construction category presents a meaningful opportunity to further accelerate Mattel’s growth phase,” said Dickson. “MEGA is a powerful asset within our portfolio and Glenn’s deep leadership experience in building sets positions us well to advance our global market share goals. I look forward to working with Glenn and the terrific MEGA team to maximize our potential in this important category.”
Meanwhile Bisma Ansari will report to Abell in her role as senior vice president of MEGA.