As Kids’ Content Gets Shorter, Strategy Gets More Complex

As short-form content continues to be a go-to piece of the puzzle for kids’ entertainment, lending itself well to how kids are watching, we take a look at the overall state of kids entertainment and the complex strategy to finding success.

King Features Expands Global Licensing Strategy

King Features Syndicate, a unit of Hearst, expands its global licensing reach this year with new partnerships and renewals, and is actively looking for new IP to further drive its growth.

Real Deal

  • Popeye Gets AR Fashion Treatment  

aNb Media News, December 13, 2018

  • Lightspeed Debuts Loyalty POS System for Independent Businesses
  • King Features Celebrates Popeye’s 90th with New Animated Series

Real Deal

  • Waldorf Astoria Partners with Hamleys to Family Experiences in China
  • Popeye x BAPE Collection Set for Launch
  • PlaSmart Acquires Maze-O License

Licensing Show News, May 22, 2018

  • Teddy Ruxpin Animated Series in the Works
  • Guru Studios Unveils True and the Rainbow Kingdom Licensing Program
  • Kung Fu Pork Choppers Names Wicked Cool Master Toy Partner
  • Xtreme Play Partners with Ubisoft to Create Collectibles Based on Top Games
  • Cartoon Network Amps Up with New and Expanding Licensing Partners Across Various Brands
  • Fox Marks Return to Kids Licensing with Spies in Disguise CP Program
  • King Features, Wildbrain Reimagine Popeye for YouTube

Real Deal

  • Auldey Signed for Regal Academy
  • nabi to Feature Mattel Brands
  • Joyrich to Feature Popeye in Clothing Line
  • Playmobil Signs How to Train Your Dragon
  • Welspun Secures Textile/AR Patent
  • ThinkGeek in Deal with Scottgames
  • New Deals for Amy Coe
  • Mii by Cosmopolitan Debuts
  • Lawless to Represent Natasha’s Wood
  • The Licensing Group Signs Cool School