King Features and Filson Launch Limited Edition Licensed Popeye Collection
The Filson collection closes out King Features’ year-long celebration for Popeye’s 90th birthday, which included a merchandising program and new animated YouTube series.
The Filson collection closes out King Features’ year-long celebration for Popeye’s 90th birthday, which included a merchandising program and new animated YouTube series.
As honor of Popeye’s 90th anniversary, King Features and Scotch & Soda unveiled a new limited-edition collection starring the Sailorman’s nemesis, Bluto.
In celebration of Popeye’s 90th anniversary and National Fresh Spinach Day, Dinnerly and King Features Syndicate collaborated on three inspired recipes.
King Features Syndicate, a unit of Hearst, expands its Brazilian licensing program with the appointment of Vertical Licensing Brazil.
King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, has promoted Carla Silva to Senior Vice President, General Manager, and Head of Global Licensing. Silva, a seasoned veteran in the consumer products licensing industry and an expert in brand development, brings over two decades of invaluable experience and expertise into her expanded role.
Cra-Z-Art, a prime manufacturer in the U.S.A and leader in trendy toy, activity, art and school supply products, is proud to celebrate the 100th year of its RoseArt brand. RoseArt was founded in 1923 by Isador Rosen and eventually led by Lawrence and Jeffrey Rosen, the third generation of the family. The company developed from a small supplier of toys and puzzles to one of America’s largest toy manufacturers. One of the company’s earliest successful products was the “Big Apple” game developed in 1925, propelling the company to new heights. “Popeye Pipe Toss” soon followed, developed in 1931, and became one of the company’s most famous products during this era, selling over one million units. After a near disastrous fire in 1985 that almost destroyed the company, the Rosens rebuilt the company, like a phoenix rising from the ashes, into an empire. An important and celebratory milestone occurred in 2021 when Cra-Z-Art and Chairman Lawrence Rosen purchased RoseArt back from Mattel, reuniting the classic brand with the Rosen family who originally founded the company.
King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, has announced Rebel Girls, the award-winning global girl empowerment brand, is joining its roster of licensing properties. Under the agreement, King Features will represent Rebel Girls worldwide for promotions, collaborations, and merchandise across all categories, including apparel, accessories, collectibles and more.
Bulldog Licensing is readying its hand-picked portfolio of brands as the industry prepares to return to Brand Licensing Europe at ExCeL London, from the 20th – 22nd September, 2022. Consisting of iconic evergreen properties such as Care Bears, Popeye and Sesame Street, as well as British institution, the Royal Astronomical Society, new and exciting brands like Odo, Magic Mixies and Gus the Itsy Bitsy Knight, and key lifestyle names such as ROUTE 66 and Guide Dogs, the Bulldog Licensing portfolio reaches every demographic with products covering all categories.