Kubota Tractor Corporation and Crayola announced a partnership to inspire the next generation of business owners, builders, farmers, do-it-yourselfers, and leaders by highlighting the unique and creative role that machines play in building and shaping communities. Kids across the country are encouraged to dream big through a myriad of national partnership activities, including experiencing an immersive, interactive event touring Crayola’s hands-on family attractions; a special edition Kubota Coloring & Activity Book; classroom activities and educational content; and at-home crafts.
In a new deal with BBC Studios, Crayola will produce Bluey-branded stationery, arts, crafts, and coloring packs.
Rich Wuerthele, an executive with more than 30 years in the consumer goods industry, will join Crayola as the new CEO, effective January 16, 2020.
Crayola partnered with subscription box company Bulu to launch the Crayola CIY Box, featuring monthly craft projects.
Licensing International is proud to announce the full list of finalists for the prestigious Excellence Awards for 2024, dedicated to recognizing outstanding achievements and innovation in the global brand licensing industry. This year’s Excellence Awards feature 197 finalists in 32 categories. More than 800 submissions were reviewed by a panel that includes 200 judges from 20 countries.
The Toy Association has announced the 2024 election of seven new members and two term renewals to its Board of Directors, including the election of Sharon Price John, president & CEO of Build-ABear Workshop, as chairperson. The announcement was made during The Toy Association’s Annual General Meeting, which was open to all toy industry stakeholders. The meeting included updates on the ways in which the organization is listening to, engaging with, and bringing together the industry; the Association’s fight against harmful legislation and other obstacles threatening the toy and play community’s ability to get toys effectively and safely into consumers’ hands; and details about the upcoming LA Fall Preview and Toy Fair 2025 events.
Licensing Expo (Mandalay Bay Convention Center, May 21-23, 2024), the world’s leading event dedicated to brand licensing, IP extension, partnerships and collaborations, unveils a first preview of the closing content taking place across this year’s campus and curated impactful agenda for the final day of the show. The final day of Licensing Expo opens with AI Futurist Zack Kass, former Head of Go-to-Market for OpenAI, the developers of the pioneering ChatGPT chatbot and previous advisor of brand giants like Coca-Cola and Morgan Stanley. Kass will keynote on the complexities of artificial intelligence, aiding senior leaders to provide foresight and direction to help organizations adapt and thrive alongside rapid advancements in AI (Thursday, May 23). Featured in outlets like Fortune, AdAge and Entrepreneur, amid a surge of proclaimed AI experts, Kass offers experience and pragmatic insights for major organizations looking to build a brighter future with artificial intelligence.
Zigazoo Kids, the world’s largest social network for kids, has unleashed a playful revolution ahead of the Holidays: kid-polled stats spotlighting their favorite toys among the Toy of the Year Awards (TOTY Awards) finalists! The trailblazing platform leveraged its new market intelligence solution, polling kids on Zigazoo to share their preferences on this year’s standout toys based on TOTY Awards panelist picks for 2023.