ASPIRE by WildBrain CPLG Accelerates Into E-Mobility Partnership for Sauber Motorsports

ASPIRE, the dedicated Corporate & Lifestyle division of world-leading licensing agency WildBrain CPLG, has secured a deal with Asia Kingston for a range of e-mobility products for the internationally renowned Swiss motorsport brand, Sauber Motorsport, which owns and operates Alfa Romeo F1 Team ORLEN. Under the partnership, Asia Kingston has developed Alfa Romeo F1 Team ORLEN-branded e-bikes and e-scooters reflecting Sauber’s commitment to sustainability, set to debut at the Consumer Electronics Show in Las Vegas (5-8 January 2023) before rolling out across Europe at bike and sport retailers, consumer electronic outlets and hypermarkets. Asia Kingston’s e-mobility products have been nominated for and won multiple design awards, including two Silver A’Design awards in 2021 and 2022.

WildBrain Partners with Ukrainian Glowberry for Brave Bunnies

WildBrain, a global leader in kids’ and family entertainment, has partnered with Ukrainian kids’ producer Glowberry to bring the beloved Brave Bunnies preschool brand into its portfolio of kids’ and family franchises. Under the arrangement, WildBrain has assured the continuation of the popular Brave Bunnies series which was disrupted by the Russian invasion of Ukraine. Working together with Glowberry and the leading Ibero-American animation studio, Ánima, WildBrain will now lead the global management of Brave Bunnies, leveraging its 360° capabilities across production, distribution and consumer products. Brave Bunnies was created by Olga Cherepanova, co-founder of Glowberry and Creative Producer on the series.

WildBrain CPLG Celebrates a Merry ‘Grinchmas’ with New Dr. Seuss Grinch Collaborations

WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency, has further expanded the extensive licensing program for Dr. Seuss Enterprises’ beloved property How the Grinch Stole Christmas! with a raft of seasonal partnerships across the UK and Europe. Deals brokered by WildBrain CPLG include a collaboration with adidas for a Grinch-themed version of the sportswear company’s iconic Forum Low shoe, which features a long hair suede upper executed in the Grinch’s signature green colourway, a tongue illustrated with the character’s eyes, and lace jewels depicting his sidekick, Max, as well as stolen presents. The adidas Originals x The Grinch Forum Low is available worldwide in adult and junior sizing through adidas.com, the adidas app and via select retailers.

WildBrain Expands Content Distribution Team in APAC to Drive Continued Growth

WildBrain, a global leader in kids’ and family entertainment, has expanded its content distribution team in the Asia Pacific (APAC) region, appointing Jason Soh as Global Sales & Channels Director, APAC, and Max Tang as Senior Manager, Content Partnerships, China. In these newly created roles, the pair will support the increasing demand for WildBrain’s kids’ and family content across the APAC region. Based in Singapore, Soh will spearhead distribution sales outside of Greater China, reporting to Caroline Tyre, VP Global Sales & Rights Strategy, while Tang, based in Shanghai, will be responsible for expanding WildBrain’s distribution business within Greater China, reporting to Jianbo Wei, Managing Director, China.

TCG Toys Adds Top Wildbrain Property Strawberry Shortcake and Boat Rocker’s Dino Ranch to Licensed Line Up

Multi-brand toy company TCG Toys, announced that it has entered into a multi-category licensing agreement with WildBrain for Strawberry Shortcake and Boat Rocker’s Dino Ranch, for its growing lineup of licensed Bend-Ems, SURE-LOX and Megamat, among other brands. TCG Toys will introduce an assortment of Strawberry Shortcake products based on the perennial favorite for nearly 50 years, Strawberry Shortcake, including its SURE-LOX Puzzles, Megamat, Bend-Ems, Magnetic Creations and Memory Match Games. Strawberry Shortcake continues to charm a new generation of kids with both modern new iterations and the original WildBrain series Berry in the Big City, currently streaming on Netflix, Amazon Prime and Peacock.

Bonnie Arnold Inks Overall Deal with WildBrain to Spearhead Multiple Projects

WildBrain, a global leader in kids’ and family entertainment, has signed an overall “first look” deal with acclaimed producer Bonnie Arnold (How to Train Your Dragon, Toy Story) in a move that builds on the company’s commitment to working with the industry’s best creative talent. Academy Award- and BAFTA-nominated Arnold will spearhead numerous episodic projects, TV specials and features for WildBrain. Initial projects include Which Way to Anywhere, the latest novel from Cressida Cowell, the bestselling author of the How to Train Your Dragon series, as well as Cowell’s beloved Emily Brown picture books. WildBrain has exclusively optioned both properties from Cowell.

WildBrain Secures Global Distribution Rights for New Animated Comedy-Adventure Series ‘Saving Me’

WildBrain, a global leader in kids’ and family entertainment, has secured worldwide distribution rights for seasons one and two of the brand-new 2D-animated comedy-adventure series, Saving Me (20×22’ total). Produced by Montreal’s Sphere Animation in partnership with BYUtv, the series is currently available for delivery. What would you tell your 11-year-old self if you had the chance? Saving Me is the story of a tech billionaire from the distant future who has messed up his life, relationships and the world, but who now has the opportunity to reinvent his life and the future by going back in time to team up with…himself.

Hit Series ‘Malory Towers’ From WildBrain and King Bert Gets Festive with Christmas Special

Christmas at the boarding school is confirmed, as WildBrain and King Bert Productions’ smash-hit family drama, Malory Towers, is set to return to CBBC and BBC iPlayer for a two-part Christmas special this December. Malory Towers will also open its doors to a new set of pupils in season 4, as new cast members join the beloved family drama. Adapted from the iconic novels by Enid Blyton, Malory Towers has been a huge hit with kids and families, who have been captivated by the adventures of a group of friends attending a boarding school in Cornwall, where they have learned to navigate their formative years with the help of their schoolmates.