Licensing News

TCG Toys Adds Top Wildbrain Property Strawberry Shortcake and Boat Rocker’s Dino Ranch to Licensed Line Up

Strawberry Shortcake TCG Toys

Multi-brand toy company TCG Toys, announced that it has entered into a multi-category licensing agreement with WildBrain for Strawberry Shortcake and Boat Rocker’s Dino Ranch, for its growing lineup of licensed Bend-Ems, SURE-LOX and Megamat, among other brands.


TCG Toys will introduce an assortment of Strawberry Shortcake products based on the perennial favorite for nearly 50 years, Strawberry Shortcake, including its SURE-LOX Puzzles, Megamat, Bend-Ems, Magnetic Creations and Memory Match Games. Strawberry Shortcake continues to charm a new generation of kids with both modern new iterations and the original WildBrain series Berry in the Big City, currently streaming on Netflix, Amazon Prime and Peacock.


The second season of Boat Rocker’s hit animated preschool series Dino Ranch is currently airing on Disney Junior, and TCG Toys will introduce Dino Ranch-themed SURE-LOX and wood Puzzles, Games, hand Puppets & Theater, and Magnetic Creations.


“These two properties are perfect for fans of our toys, puzzles, games, playmats and more,” said Michael Albert, TCG Toys President and CEO. “For two decades now we’ve had the great opportunity to manufacture products based on classic, contemporary and the hottest kids properties. This is a testament to our collective team’s commitment to deliver high quality toys and great value.”


Products are expected to arrive at retail beginning Fall 2023.