WildBrain, a global leader in kids’ and family entertainment, has teamed up with Italian sports and lifestyle brand Ellesse and festival and streetwear clothing brand GoGuy for a limited-edition Teletubbies adult fashion collection to celebrate Pride 2022. The gender-fluid collection launched on Friday, June 24 and encompasses five colorful trend stories, reflective of each Teletubby character and a hero sticker print. The deal with ellesse was brokered by WildBrain’s dedicated licensing agency, WildBrain CPLG.
WildBrain, a global leader in kids’ and family entertainment, has partnered with Jungle Beat Animation Limited to manage worldwide distribution rights for all content in the popular animated kids’ property, Jungle Beat. The exclusive partnership will see WildBrain leverage its 360-degree offering to grow the global footprint of the Jungle Beat brand through worldwide distribution, including YouTube channel management and ad sales on its premium kids’ and family AVOD network, as well as linear broadcast in Canada on its Family Channel.
The Crayola brand, which is synonymous with color, creativity and self expression around the world, is continuing to drive International growth across new and existing categories in EMEA through a new representation partnership with world-leading licensing agency WildBrain CPLG. The brand’s successful global partnerships…
WildBrain, a global leader in kids’ and family entertainment, will be serving up Strawberry Shortcake at Vegas Licensing Expo, May 24-26, as the beloved kids’ brand continues to gain momentum around the world with new distribution, licensing and promotional partnerships. Following the global success of Season 1 of its new Strawberry Shortcake series, Berry in the Big City, WildBrain is also set to drop Season 2 this summer on the official Strawberry Shortcake channel on WildBrain Spark, the Company’s leading AVOD network on YouTube and YouTube Kids.
WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency, has further expanded its entertainment portfolio with the signing of worldwide licensing and merchandising (L&M) rights for a trio of HarperCollins Productions’ popular properties: Carmen Sandiego, The Oregon Trail, and Pretzel and the Puppies.
WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency, has rebranded its rapidly growing Lifestyle division under the new name “ASPIRE”, with an expanded mandate to accelerate growth of the agency’s Corporate & Lifestyle brands portfolio. The dedicated ASPIRE group and new brand, flying under the WildBrain CPLG banner, reflect the agency’s commitment to growing meaningful opportunities for existing and new partners in the Corporate & Lifestyle space. ASPIRE will focus on building long-term strategic partnerships for leading global brands across such categories as art and heritage institutions, FMCG, fashion and lifestyle, hardware, and automotive. As part of the rebrand, the agency today unveiled a dedicated logo for the ASPIRE division.
MGA Entertainment, in collaboration with leading professional Roblox developer, Gamefam, and award-winning digital media company, WildBrain Spark, launched phase two of its six week campaign in the popular “Twilight Daycare” game in Roblox with a L.O.L. Surprise! crossover. The campaign first kicked off in March and garnered over 85 million global engagements in the first 10 days. Fans were tasked with completing interactive challenges presented by the newest L.O.L. Surprise! dolls that hit shelves this month.
WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency, is continuing to strengthen its global footprint with expansion across the Asia Pacific (APAC) region and the launch of new dedicated offices in Singapore, Taipei and Seoul. Additionally, the licensing team who are part of WildBrain’s existing Shanghai operations will be expanded and renamed WildBrain CPLG China. The new and existing operations will service the entire APAC region across approximately a dozen countries.
Magikbee and WildBrain have signed an agreement to license Seasons 9, 10, and 11 of Mattel’s classic Polly Pocket series for Magikbee’s kids’ streaming platform, KidsBeeTV. KidsBeeTV is a global brand with customers in more than 200 countries. In that sense, Polly Pocket is a key IP in the kids’ streaming app catalog, appealing to a large fan base around the world and resonating with both kids and their parents. The classic animated series, which originally premiered in 2010, is based on Mattel’s original micro-scale doll brand that first launched in 1989 and is well-known and much-loved. The classic Polly Pocket episodes are now available on KidsBeeTV.
